Responsibilities:

• Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports, and presentations

• Understand business objectives and design surveys to discover prospective customers’ preferences

• Compile and analyse statistical data using modern and traditional methods to collect it

• Perform valid and reliable market research SWOT analysis

• Interpret data, formulate reports, and make recommendations

• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation

• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

• Remain fully informed on market trends, other parties research and implement best practices

• Study company products

• Translate technical details into benefits for the user

• Follow and analyse market trends to position products

• Develop product marketing strategies (pricing, advertising, product launching)

• Craft compelling messages across marketing channels (landing pages, ad campaigns)

• Work with various teams (design, content, acquisition, product, sales) to implement strategies

• Test marketing product features, releases, and ad copy

• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

• Present our company to potential clients

• Develop goals and objectives that tend to growth and prosperity

• Design and implement business plans and strategies to promote the attainment of goals

• Ensure that the company has the adequate and suitable resources to complete its activities (e.g., people, material, equipment etc.)

• Organize and coordinate operations in ways that ensure maximum productivity

• Maintain relationships with partners/vendors/suppliers

• Gather, analyse, and interpret external and internal data and write reports

• Assess overall company performance against objectives